Skip to content
Open notes

How many calls did your clinic miss last week?

Most clinic managers cannot answer in five seconds. Three checks, fifteen minutes, no new software.

On this page

How many calls did your clinic miss last week? Can you answer in five seconds?

Most managers we speak to cannot. That is not a criticism. Missed calls are invisible by design: they leave no record in the diary and no complaint at the desk. But every uncounted call is a patient who may have booked somewhere else.

Three checks you can run this week

  1. Check last week's missed-call log. Your phone system or telecom provider keeps one. Split it into opening hours and after closing. The two numbers tell different stories.
  2. Call your own clinic tonight, after closing. Use your mobile. Listen to what your patients hear. Is it a message, a menu, a ring that never ends?
  3. Count the WhatsApps that waited until morning. Scroll back through last week and note every message that arrived after closing and was answered the next day, or not at all.

Do it per branch

If you run more than one site, write the three numbers down per branch. The gaps are rarely even. One branch often carries most of the evening calls, or most of the unanswered WhatsApps, and that is where to start.

What to do with the numbers

You cannot fix calls you do not count. Once you have them, put them into the ROI calculator to see the revenue at stake as a model with your own inputs. If you want a fuller method, with a one-week tally sheet, read the guide on how to count your missed calls.

What the numbers usually show

When managers run these checks, the same pattern tends to appear. Daytime misses cluster around opening, lunch and the late afternoon rush, when everyone at the desk is with a patient. After-hours calls are lower per hour but spread across far more hours: evenings, Fridays and holidays. WhatsApp is the quiet one. Messages that wait overnight rarely look urgent, but a patient who wrote at 10 pm has often booked elsewhere by 9 am.

None of this needs software to see. It needs fifteen minutes and a pen. Write the numbers down this week, and again next week, and you will know whether you have a problem worth solving.

A note on what you hear

The second check is the one managers remember. Calling your own clinic after closing turns a number into an experience. Some find a message that lists the wrong opening hours. Some find a menu that ends in a mailbox that is full. Some find nothing at all, just ringing. Whatever you hear is what every evening caller hears, every night. Fix the message first, even before you decide anything else. It takes minutes and it is the first thing a new patient learns about your clinic.

Hear what this sounds like on a real line.

An Arabic call, start to finish, with the English translation beside it.

7 days · no IT disruption

Start with a 7-day pilot.

Seven nights on your after-hours line. No IT disruption, and an ROI audit at the end.

Period
7 days
Pilot
After-Hours
Covers
Nights, weekends, holidays
Ends with
ROI audit